This one day masterclass will focus on how to use Behavioural Insights and Nudge Theory to look at patient safety and safety culture.

“Nudge Theory is based upon the idea that by shaping the environment, also known as the choice architecture, one can influence the likelihood that one option is chosen over another by individuals. A key factor of Nudge Theory is the ability for an individual to maintain freedom of choice and to feel in control of the decisions they make. “

Imperial College London, What is Nudge Theory?

Nudge-type interventions have the potential for changing behaviours. We will look at examples of Nudge Theory use in healthcare and external organisations and how we can use these to improve patient safety and also to reduce inefficiency and waste.

We will look at the type of interventions suitable for nudges and how to develop them.

Key learning objectives:

Behavioural Insights
Nudge Theory
Use of nudge theory to improve patient safety
Developing nudges
Opportunities for Nudge-type interventions

If you would like to book this course please go to theĀ organiser’s website